This past week, ShopAdvisor teamed up with Nielsen for an interactive webinar the latest regarding the importance of accurate product availability and point of sale (POS) data in the world of fast moving consumer goods. Also discussed was how and when to measure mobile proximity marketing campaign effectiveness through comprehensive sales lift analysis. With a format that included both providers and clients, the conversation spanned various technology assets that CPG brands and Digital Agencies are using to gain an advantage in both marketing and data capabilities.

Click below to watch and listen to a recording of the webinar.

WEBINAR: ShopAdvisor and Nielsen discuss Leveraging Data, Analytics, and Mobile Proximity Marketing to Reach Consumers from ShopAdvisor on Vimeo.

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