Learn how to use shopper data, location awareness, product availability, and intelligent content during the holiday season to create more effective mobile campaigns that increase in-store shopping.

Topics covered:

  • How mobile technology influences shopper options and actions
  • The data needed to better target holiday shoppers and how to use it
  • The importance of product availability
  • Leveraging location awareness to drive shoppers to the right stores
  • Building engaging mobile experiences with relevant content that connects in a way that drives shoppers into brick and mortar stores

View slides or watch the video below.

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