CONCORD, MA, November 26, 2018 — Competition for customers between QSR and Fast Casual restaurants is intense, each looking for an edge that will drive more brand awareness, customer engagement, and sales. One Smashburger franchise owner, Regrub, Inc., has turned to ShopAdvisor to achieve these objectives with four restaurant locations in the greater Tampa, FL area. Thus far the campaign has exceeded expectations with meal combination promotions reaching more than 6 million potential customers and more than 15,000 customer engagements.
According to Tom Jones, Founder and President of Regrub, Inc., “The mobile marketing campaign powered by ShopAdvisor has been a major step forward for us on multiple fronts. In addition to connecting with more customers and building brand awareness we didn’t have, we’re gaining deeper insights into our customer demographics, which meals are the most popular to various groups, and when are the best times to catch their attention with these promotions.”
ShopAdvisor has worked closely with Regrub’s executive team in defining the campaigns many attributes including which meals combinations to offer and when, audiences targeting, geofencing the locations, creating the rich media promotions and calls to action for the consumer including getting directions and landing pages for more information and options.
Regrub has been a great partner throughout this process. We’ve learned so much and have been able to continually fine-tune the promotions to be delivered to the right audiences at the right time.” said Jeff Papows, ShopAdvisor’s CEO. “The proof is in the dramatic growth in customer engagement, which has grown by more than 1000% from the first week of the campaign, and the declining cost per engagement.”
According to Market Report News, the Fast Casual restaurant market is expected to grow at a CAGR of 10.71% during the period 2017-2021. The Fast-casual Restaurants market report, which was prepared by Absolutereports.com,covers growth projections of many of the Fast Casual market leaders, including: Chipotle Mexican Grill, Firehouse Restaurant Group (Firehouse Subs), Five Guys Holdings, Panda Restaurant Group (Panda Express), Panera Bread, &pizza, Blaze Pizza, DICKEY’S BARBECUE RESTAURANTS, Godfather’s Pizza, LYKE Kitchen, MOD MSUPER FAST PIZZA, Noodles & Company, Pie Five Pizza, PizzaRev, Potbelly Sandwich Works, Shake Shack, Smashburger, Sweetgreen, and Uncle Maddio’s Pizza Joint.
ShopAdvisor has been working with QSRs and fast-casual restaurants to create end-to-end campaigns that engage customers on their mobile devices, to drive traffic to targeted restaurants in geo-fenced areas. Some of the elements include ShopAdvisor’s intelligent audience targeting, ads that really engage the consumer, and drive-to-location guidance. The ads are designed to entice specific customer segments based on contextual aspects of the targeted demographics in addition to certain times during the week.
ShopAdvisor enables agencies, brands, retailers, and restaurants to power mobile, and other digital shopping experiences that drive consumers’ path to purchase in brick-and-mortar locations. ShopAdvisor’s end-to-end solution spans audience and geographic targeting which includes rich media creative design and delivery, campaign execution, management and optimization, and post-campaign analysis.