Concord, MA, Sept. 19, 2017 (GLOBE NEWSWIRE) — ShopAdvisor, Inc., a leading provider of drive-to-store mobile proximity marketing solutions, announced today that it will be participating in the Path to Purchase Expo. At P2PX, the company will showcase the ShopAdvisor Platform, the newly released Version 3.0 of its API, and the solutions it has delivered to digital agencies and CPG brands. P2PX services a community of retailers, brand manufacturers, agencies and solution providers who are charged with influencing decision-making along the path to purchase. The Expo will be hosted at the Donald E. Stephens Convention Center in Chicago, IL, September 26-28th. The ShopAdvisor booth can be found at #652 where interactive demos and their capabilities will be displayed.

“Exhibiting at The Path to Purchase Expo provides ShopAdvisor with a great opportunity to connect with the leading players and decision makers in CPG marketing,” said Bill McLaughlin, SVP Sales and Marketing. “Over the past year we’ve made significant enhancements to our platform, grown our partner network, and powered dozens of the mobile proximity campaigns for digital agencies and their CPG clients. This will be a great environment for us to demonstrate this to attendees and hear about their drive to store campaign needs.”

How ShopAdvisor Meets Today’s Mobile Proximity Campaign Needs

At the ShopAdvisor Booth #652, attendees will be able to discover a myriad of information as well as try out of some interactive demos which highlight the various components of ShopAdvisor such as:

  • The kinds of critical information that go into creating a contextualized shopping experience that drive consumers’ path to in-store purchases
  • Deeper knowledge of where your products are so you can save money and direct shoppers only to the stores that have your product in-stock
  • Advanced insights, tracking and performance measurement through pre-campaign analysis to post-campaign sales lift study
  • Determining your ROI and ROAS based on the analytics that come out of a campaign

A look at the ShopAdvisor Booth #652

ShopAdvisor enables agencies, brands, retailers and shopping malls to power shopping mobile proximity marketing experiences that drive consumers path to purchase in brick-and-mortar locations. The ShopAdvisor Platform continually collects contextualized product, shopper and location data and applies deep analytics to deliver each shopper a uniquely personalized shopping experience that spans from point of discovery on their phone to the store. ShopAdvisor’s customers include Clorox, Dell, Hefty, DelMonte, Dole, P&G, Anheuser Busch, Pepsico, Mediacom/GroupM, Sigma Group, Centro, McCann Erickson, AMP Agency, Blue Chip Marketing, ChannelAdvisor and TPN.

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