The MarTech Minute: Amperity’s platform updates, Facebook’s SDK bug
The martech week in review: News and announcements in marketing technology this week that you might have missed.
MarTech in Motion
Amperity rolls out latest platform updates. The Customer Data Management platform announced the release of the next iteration of its AI-powered solution that allows brands to connect and leverage data to power customer 360 initiatives across their organizations. The release is slated to give users more accurate data to drive a better understanding of customers. Enhancements include an intelligent data unification engine, increased speed and scalability, segmentation control capabilities and new ways to analyze data.
ShopAdvisor launches Customer Acquisition Accelerator Program. The new program from ShopAdvisor seeks to provide a turnkey targeting and brand awareness solution for small-to-medium restaurant chains and franchises. When looking to break through the digital clutter and find a solution that ultimately drives foot traffic into the restaurant, QSRs and fast-casual chains must take personalized messaging to new heights, said Jeff Papows, CEO of ShopAdvisor. “Our mobile proximity marketing campaigns, which are built from consumer data and contextual intelligence, deliver curated, customized offers to a single customer in sync with their mobile, online and in-restaurant preferences. By accessing rich, granular customer data that goes beyond generic signals, like gender and age, restaurant owner-operators can now execute customized mobile proximity marketing campaigns for millions of audiences of one.”