BOSTON, MA, February 12 , 2019 — ShopAdvisor, Inc., and TeleSign, announced today that they have partnered to provide CPG brands, retailers and restaurants with enhanced mobile proximity marketing campaigns that reach and engage consumers with location-aware, personalized promotions and communications to facilitate purchases that span brick and mortar locations, online and buy online pick up in store (BOPIS) options. The partnership brings together ShopAdvisor’s proven mobile proximity marketing solution with TeleSign’s SMS-based alerts, reminders, notifications, invites and other automated messages to enable marketing campaigns that increase consumer engagement, satisfaction rates and customer lifetime values (CLV).
“For today’s consumer, convenience is key. The more intelligent and convenient you make the experience, the more likely they’ll buy. Given consumers do so much browsing and shopping from their smartphones it’s natural to extend that engagement to include SMS. For example, for customers exercising a BOPIS option while making a purchase via their phone, the ability of the brand, retailer or restaurant to send a message confirming the purchase is ready for pickup at the time that best fits the consumer’s schedule creates an experience that will differentiate it from its competitors and build brand loyalty,” said Bill McLaughlin, ShopAdvisor SVP Sales & Marketing. “Enhancing the ShopAdvisor Platform with TeleSign’s capabilities gives our customers more avenues by which they can reach consumers in a secure and timely manner.”
Guillaume Bourcy, Global Sr. Director, Identity Solutions at TeleSign said, “TeleSign is excited to work with ShopAdvisor on this strategic initiative that fills in gaps on current advertising models. Built on top of ShopAdvisor’s platform, TeleSign’s messaging reach and quality will definitely make the product a huge success.” He continued, “We also envision a bright future in that domain where our data fraud analytics and Rich Media Suite will help shape the future of the promotional messaging industry.”
ShopAdvisor’s Mobile Proximity Marketing Platform enables end-to-end marketing campaigns that engage consumers on their mobile devices, to drive traffic to targeted locations in geo-fenced areas. Powered by ShopAdvisor campaigns also entail intelligent audience targeting, accurate product availability intelligence, rich media creative ads that engage and resonate with the consumer, and drive-to-location guidance for in-store purchase and other purchase options. The ads are designed to entice specific customer segments based on contextual aspects of the targeted demographics in addition to certain times during the week. Adding TeleSign’s SMS services further enhances a campaign’s communication with the consumer during the purchase process.
ShopAdvisor enables brands, agencies, retailers, and restaurants to power mobile, and other digital shopping experiences that drive consumers’ path to purchase in brick-and-mortar locations. ShopAdvisor’s end-to-end solution spans audience and geographic targeting, development of rich media creative design and delivery, campaign execution, management and optimization, and post-campaign analysis.
TeleSign connects and protects online experiences with sophisticated customer identity and engagement solutions. Through APIs that deliver user verification, data insights, and communications, we solve today’s unique customer challenges by bridging your business to the complex world of global telecommunications. Learn more at www.telesign.com and follow them on Twitter at @TeleSign.