The original article can be found here on Hospitality Technology Magazine
Helping quick service restaurants (QSR) and Fast Casual dining establishments negotiate the ever changing landscape of diner preferences and technology, ShopAdvisor Inc, a technology and mobile-proximity marketing company, released a white paper that explores the future of drive-to-location marketing and the opportunities available to restaurant owners and operators.
As technology, and more specifically, mobile marketing has emerged as a powerful channel to engage diners, the white paper, “Intersection of Opportunity”, is being released in conjunction with ShopAdvisor’s emergence in the Quick Service Restaurant (QSR) and Fast Casual Dining sphere. This piece explores how QSR and Fast Casual dining destinations can use mobile marketing technology to reach their ideal customers and entice them with creative offers to visit their restaurants.
Given technology, and particularly mobile, is fundamentally changing every consumer’s approach to daily living, it’s become a requirement for the QSR and Fast Casual dining industries to adapt their marketing strategies and tactics to match. The market is there, the consumer is ready, and the technology is capable of enhancing the dining experience while adding to the owner/operator’s bottom line.
The paper delves into three ways organizations can leverage mobile proximity marketing to reach more customers, build brand loyalty and increase revenues.
New Location Launch: As with any chain restaurant, expansion is inevitable and also a sign of success as your brand grows. These days, moving into new areas where there is hefty competition requires so much more than traditional methods; it requires leveraging technology as much as possible, especially mobile.
Off Hours Promotion: Every restaurant has those off-peak times when seats are hard to fill. If you’re a restaurant owner, you’ve probably tried a variety of ways to increase the number of customers during these hours. Boosting sales during slow times can be one of the most challenging tasks for a restaurant, yet with the right strategy and technology, is very doable.
Loyalty Rewards Offer For Menu Item: As has become somewhat the norm with many restaurant and fast-food apps, there are always new menu items or staples which are offered as a loyalty reward, on sale, or part of a special promotional campaign. Also, did you know that 60% of customers say they are more likely to return to a restaurant because of an appealing loyalty program?
The white paper is available to view and download here