Date: May 23, 2019 | Time: 2:00 PM EST | Duration: 60 Minutes

Restaurant operators talk operational efficiency in the age of digital transformation

Through digital transformation, restaurant operators are able to streamline the way they attract customers while also gaining back-of-house efficiencies in controlling food & beverage costs and ingredient usage. Using menu-focused digital marketing campaigns in tandem with a completely digitized back-office, brands can improve operational efficiency and create accurate attribution models. Executives from Clover Food Lab and EVOS Restaurants, leaders in the clean and organic restaurant space, will share insights on how they’re leveraging technology to improve operations, attribution and customer experience.

In this webinar, restaurant leaders will uncover methods for:

Customer Acquisition

  • Determining which menu items and offers motivate customers
  • Strategies for targeting specific segments and timing offers
  • Attributing sales to specific digital marketing campaigns


  • Knowing your food costs in real-time rather than days or weeks after a period
  • Tracking theoretical vs actual ingredient usage for any food/beverage/liquor items
  • Instantly updating recipes or plating procedures for kitchen staff across your entire chain

Learn how EVOS and Clover Food Lab are becoming smarter brands! You’ll also hear from digital marketing expert, Giuseppe Calabrese of ShopAdvisor, and co-founder & CMO, Mike Spitalney of restaurant management platform MarginEdge.


Meet the panelists

Nate Berkowitz
Director of Finance
Clover Food Lab

For Clover Food Lab, a growing fast-casual chain with 11 Boston locations, Nate oversees all aspects of finance and accounting, supporting Clover’s operators in their quest to deliver an ever-changing menu of exciting, locally-sourced vegetable-based offerings.

Michael Jeffers
EVOS Restaurants

As a founder of EVOS Restaurants, Michael is passionate about bringing healthier yet flavorful all-American favorites to the world that taste great and good for you. As pioneers in the fast-casual segment dating back to 1994, this vision still drives Michael and the company. Michael oversees marketing & branding, real estate, design, construction, asset management, franchising / JV / licensing relations.

Giuseppe Calabrese
Senior Director of Business Development and Customer Success

Giuseppe provides his considerable sales and operational expertise to brands, restaurants, retailers, and ad tech partners. With more than 10 years’ experience in the digital marketing space, Giuseppe’s background has spanned work at IPG on direct response video buying, the publishing world including Conde Nast and Hearst Digital, and the CPG market with Retailigence, which was acquired by ShopAdvisor in 2016.

Mike Spitalney
Co-Founder & Chief Marketing Officer

Mike is passionate about the MarginEdge mission to help restaurant owners and operators streamline their back-office. He currently oversees the planning and execution of the company’s marketing strategy, and before that spearheaded operations including launching and managing the client onboarding and support functions.

Bradley Cooper
Contributing Editor,
Networld Media Group

Bradley Cooper is a Technology Editor for and contributing Editor for His background is in information technology, advertising, and writing.

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