Jul 08, 2019 (AB Digital via COMTEX) — Proximity Marketing Market Highlights:
Proximity marketing is a platform that provides a hyper-localized strategy to send highly-targeted messages to the people at specific locations. These messages contain information about the stores, entertainment & shopping places, and eateries nearby so as to drive the traffic to the actual brick and mortar shop. While location-based marketing tracks the approximate location of devices using GPS technology, proximity marketing aims to send messages to people based on their specific location.
ShopAdvisor, Inc. (the US), a leading global provider of end-to-end proximity marketing solutions, launched a new mobile marketing platform that can help small brands boost traffic.
The new platform, a customer acquisition accelerator program, is designed for small and mid-sized QSR and fast-casual restaurants. It provides a virtual turnkey and cost-effective way to grow brand awareness, target prospective customers with the right offer at the right time, increases traffic to restaurant locations, and generates sales lift.