The digital revolution has altered the retail landscape and consumer expectations in unprecedented ways. Specifically, smartphones have changed the way consumers are shopping.
46% of young adults aged 18 to 26 have researched an item on a mobile device, then purchased in-store in 2016, up from 41% in 2015.
To break through the digital clutter, marketers must take personalized messaging to new heights by tapping mobile proximity marketing campaigns built from key data points – shopper intelligence, product intelligence and contextual intelligence – designed to deliver curated, customized messages to a single shopper in sync with their mobile, online and in-store shopping journey.
Download your copy of our 5-step playbook to unlock the ways to make your proximity marketing efforts successful.