Eating and purchasing behaviors of Generation Z and Millennial food consumers could help the industry come up with new trends and campaigns that will boost sales, experts said.
According to Food Business News, David Portalatin, Vice-President and Industry Adviser for The NPD Group, said that generational traits could help food providers and manufacturers determine how long trends will last and what new trends could be attractive for these buyers.
Among the companies that have started promoting clean eating campaigns are EVOS Restaurants and ShopAdvisor. The two firms announced on Wednesday the launch of an initiative aimed at engaging customers in some U.S. states to clean and organic offers.
The joint venture will more…