In the hyper competitive restaurant industry it’s a constant battle for the hearts, minds and wallets of the consumer. The plethora of dining options available today makes it hard for restaurant owners to stand out, while making it easy for consumers to switch between restaurants based on menu options, price, convenience, palate preferences and moods. No wonder it’s so hard for QSR and fast casual restaurants to attract and sustain loyal customers.

Further complicating this situation is the impact of technology, particularly the smartphone, which consumers rely on for virtually everything, including making choices on which restaurant they will hit for a meal or snack at any time of the day. The bottom line is this, leveraging technology, especially mobile proximity marketing, is now an essential channel for connecting diners with personalized offers at the right time and place to get them into the restaurant to place that order and build brand affinity.

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