A functional restaurant does not equal to a successful restaurant. Even if you do the basics right, that is, provide good food and service at a decent price, you still cannot rely just on the word of mouth to keep your restaurant busy. The competition is extremely stiff, and you need to do the right marketing for your restaurant. In its most basic form, restaurant marketing is of two types- online and offline. Let’s take a look at the techniques to implement the best digital marketing strategies for your restaurant. Digital marketing is really essential as it helps in targeting the online customers whose reviews can directly impact your Restaurant’s reputation. Today around 80 percent of the U.S. population use smartphones for a multitude of everyday tasks, including helping to locate restaurants, get directions, review menus, place orders and make payments, so it’s more crucial than ever to have the proper plans in place to improve foot fall and sales at your locations.
Around the world, Quick Service Restaurants (QSRs) are investing millions and millions of dollars in offering mobile on-the-go service to their customers. As technology continues to grow and plays a critical role in transforming the industry, it is perhaps the most significant asset that can aid in offering a seamless customer experience. Moreso, restaurant brands that understand their customers, capitalize on digital/technological investments and analytics, and take advantage of the opportunity to engage customers in an extremely personalized way, can drive increased foot traffic into their establishments while tracking these figures as well as customer conversion and brand loyalty.
Let’s take a brief look at a couple of key impediments that tend to hold some restaurants back from reaching their marketing goals. The first is technological factors, which have been an important influence in the quick service restaurant industry. Technological factors have brought about significant changes in the way food brands interact and engage with their customers. Moreover, they also affect the marketing and advertising strategies of brands. The second is an increasingly saturated market. The quick-service restaurant space is currently booming and businesses operating in this sector face stiff competition from their peers, leading to the decline in individual store sales. Hence, brands and chains need to start focusing on developing strategies to enhance customer loyalty and gain a competitive edge.
To overcome such challenges and to enable smooth functioning, several players operating in the quick-service restaurant space are leveraging the use of marketing strategy solutions. Marketing strategy helps companies focus on customer retention to increase the visibility of the brand. Additionally, our solutions help clients develop lasting relationships with their customers while developing ways to improve loyalty and trust with both the current customers and prospects.
ShopAdvisor published a white paper, Intersection of Opportunity, highlighting some of the strategies we’ve discussed, with specified scenarios that can really boost sales for your restaurant or quick-service chain.
To learn more about ShopAdvisor’s mobile proximity marketing solutions, click here
And to learn more about how ShopAdvisor provides proximity marketing solutions for fast-casual dining and quick service restaurants, click here