During these difficult times, one thing that remains certain is grocery stores and pharmacies are the only places that will likely remain open in the coming weeks. For consumers, it is more important than ever that purchasing the necessities of life is done safely. For brands and retailers, this means letting consumers know if the products they need are in stock, and offering them different options for pickup or delivery.
Consumer’s purchasing behavior has changed, store hours have changed, and some products are being sold out as quickly as they hit the store shelves. This poses a fundamental question for all consumers — which stores have the products they need, and will those products be on the shelf when they get there. Combine this with the fact that they want to get in and out as quickly as possible, which makes marketing your brand or product more challenging than ever before.
Now, consumers are spending more time than ever on their computers, tablets and smartphones, which provides brands and retailers plenty of opportunities to reach them with personalized information and offers as well as the latest updates on product availability. The brands and stores that can meet this challenge will weather this situation better than others, and come out on the other side of the pandemic in the strongest position possible.
This reality is what makes mobile marketing, and more specifically intelligent mobile proximity marketing, so critical. ShopAdvisor has been powering proximity marketing campaigns for brands, agencies, retailers, and restaurants for years. Our end-to-end solution spans audience and geo-targeting, rich media creatives, campaign management, optimization, and sales lift studies.
With social distancing measures in place, other methods of connecting consumers with products are being taken to provide a safe shopping experience. Buy-online and pickup-in-store is a great way to limit shopping for groceries or medicine by allowing the customer to go directly to the checkout counter at a store, or opt for curbside pickup. Another method is having food and medicine delivered directly to their home. In those instances, a text message or call providing expected delivery time is a service consumers value. All of this can be accomplished through an intelligently targeted mobile marketing campaign with ShopAdvisor.
And when you work with ShopAdvisor and our curated location, consumer, and product availability data, CPG brands can show customers the grocery store or pharmacy closest to them that has the products they need. We help develop campaign plans and strategies to reach and convert consumers to customers, we inform potential customers about available products and special offers in and around retail locations nationwide.
So if you’re wondering what you can do to help consumers and keep your brand viable during this unprecedented time let ShopAdvisor help you. We’re all in this together, so let’s make the best of it.
If you’re interested in learning more about ShopAdvisor’s intelligence platform and additional omnichannel proximity marketing solutions for powering campaigns that drive consumers’ path to in-store purchases, click here