by Oliver Taylor | Dec 7, 2020 | Blog
Unprecedented, hellacious, unbelievable. These are just a few words that begin to describe what the year 2020 has brought us. Yet, for CPG brands and retailers, it has been quite transformational and perhaps their busiest year ever. Let’s take a look at some...
by Oliver Taylor | Oct 26, 2020 | Blog
2020 will go down in history as the year that changed virtually every aspect of our lives. Marketers have had to change strategies on a dime, but have done so without knowing what may or may not work because there is no roadmap for what will work during a pandemic....
by Oliver Taylor | Aug 12, 2020 | Blog
“How clear and concise data and metrics can help you gain an edge on the competition” As retail attempts to reopen around the country, in fits and starts, the challenges in separating your products from the competition have never been harder. With consumer...
by ShopAdvisor | Jul 3, 2020 | Blog
This past week, ShopAdvisor teamed up with Nielsen for an interactive webinar the latest regarding the importance of accurate product availability and point of sale (POS) data in the world of fast moving consumer goods. Also discussed was how and when to measure...
by Oliver Taylor | Apr 20, 2020 | Blog
During these difficult times, one thing that remains certain is grocery stores and pharmacies are the only places that will likely remain open in the coming weeks. For consumers, it is more important than ever that purchasing the necessities of life is done safely. ...
by ShopAdvisor | Feb 18, 2020 | Blog
By Holly Boyle E-commerce has completely changed the way retailers operate. The convenience of ordering from home combined with the option of free and express shipping has driven more and more consumers to shop online. In fact, the latest poll by Marist College and...
