Blog
Q&A with President of Regrub, and Smashburger Franchisee, Tom Jones
ShopAdvisor recently spoke with Founder and President of Regrub, Tom Jones, who is the Smashburger franchise owner working with ShopAdvisor on a new campaign. Tom talked about the motivations for the campaign and some of the interesting findings and insights into...
Fall’s Hottest Trends and News in CPG and Retail
AdAge: CPG Sales Are Hiding In Plain Sight There's a seismic shift occurring within CPG, and a growing number of stores are shifting their focus to private label products and "last mile" fulfillment. Retailers and brands that want to remain competitive have to adapt...
How ShopAdvisor Boosted Fall Sales for a National CPG Coffee Brand
As we begin turning the corner from Summer to Fall we start seeing those new seasonal and holiday based promotions. The competition for consumer attention and wallets grows increasingly fierce as we countdown the days to the holidays. With that in mind, we want to...
Back to School: Retail, Restaurants, and More
As Summer winds down and reality begins to set in, families are running around getting things in order as kids and young adults get ready to head back to school and college. The second biggest shopping season of the year is not limited to just school supplies like...
Digital Marketing Strategies for Quick Service and Fast Casual Restaurants
A functional restaurant does not equal to a successful restaurant. Even if you do the basics right, that is, provide good food and service at a decent price, you still cannot rely just on the word of mouth to keep your restaurant busy. The competition is extremely...
Summer Vacations, SmartPhones and Finding Where to Eat
With July 4th behind us we're well into the summer vacation season. Families will be traveling to new as well as tried and true destinations. One byproduct of this is that people will be eating out more often than usual. According to the Houston Chronicle, "The...
The Emergence and Evolution of Tech in Physical Retail and Restaurants
The ever-evolving world of technology is not only visible when it comes to electronics such as your smartphones, tablets, and computers, but is taking place in what areas that were traditionally devoid of technology such as brick and mortar stores and your favorite...
May Recap: QSR & Fast Casual Headlines & News
With summer right around the corner, things are heating up both outside, and in your favorite restaurants. With the kids soon to be out of school, and more vacations taken at work, quick service restaurants (QSRs) fast casual dining establishments are competing day in...
How QSRs & Fast Casual Restaurants Must Capitalize on Consumer Trends, Tastes & Technology Now
The rise and expansion of the Quick Service Restaurant (QSR) and Fast Casual dining industry have been as meteoric as anything rivaling the consumer shopping experience. What began as a few small chains scattered across America, has grown into myriads of franchises...
ShopAdvisor’s Solutions Increased Sales by over 11% for an International Beverage Brand
ShopAdvisor recently completed a seven-week campaign for an international beverage brand, which delivered over an 11 percent sales lift on the promoted products. At the completion of the campaign, ShopAdvisor pulled granular sales data for the promoted products from...
Cinco de Mayo – Overcoming the Odds in your Marketing Campaign
How Stores, QSR, and Fast Casual Restaurants can get their share of Cinco de Mayo “Celebratores” through Mobile Marketing Campaigns Cinco de Mayo has become a national celebration in the U.S. even though it originated in Mexico. It is the annual celebration on...
Eye-Opening Trends Across The Retail Landscape
The retail industry continues to evolve in 2018 with many brands embracing the idea of “consumer-centricity” as they move on from the thought process of forcing a specific purchasing journey. We've compiled a list of charts and statistics from via...
ShopAdvisor Boosted Sales by Over 13 Percent for a National Candy Brand
ShopAdvisor recently completed a seven-week campaign for a national CPG candy brand, which delivered up to 13 percent sales lift on the promoted products. At the completion of the campaign, ShopAdvisor pulled granular sales data for the promoted products from our...
How to Enhance the Game-Day Dining Experience and Boost Sales Through Mobile Proximity Marketing
'Take me out to the (restaurant at) the ball game' With baseball season now in full swing, we begin another year of trips to the ballpark with the family and friends where memories are made. America's favorite pastime has the innate ability, upon seeing that beautiful...