Blog
Restaurant Owners and Operators- Can You Answer These 5 Questions?
It appears as though we're finally turning the corner on the pandemic. With Americans being vaccinated at rates ahead of schedule set forth by the government we can expect to see life return to more normal rhythms this summer. For restaurant owner/operators now is the...
ShopAdvisor Acquired by Targetable
I'll get right to the news. We're very excited to announce today that ShopAdvisor has been acquired by Targetable, a fast growing provider of an innovative brand marketing platform for hospitality and restaurant organizations. For now, ShopAdvisor will continue to...
How ShopAdvisor Boosted Sales for a National Skincare Brand
We wanted to share a case study with you about a recent campaign we ran with a national skincare brand to promote awareness and entice shoppers to purchase their products at CVS stores nationwide. Following the campaign, ShopAdvisor provided a sales lift report and...
How Mobile Marketing Engages Customers and Increases Revenue
As mobile marketing continues to grow and is estimated to reach $386B by 2027, the opportunity to have your product out in front of potential customers is more competitive than ever before. Increased popularity of mobile marketing with increasing mobile devices is the...
Making Sense of 2020 in Retail and Marketing
Unprecedented, hellacious, unbelievable. These are just a few words that begin to describe what the year 2020 has brought us. Yet, for CPG brands and retailers, it has been quite transformational and perhaps their busiest year ever. Let's take a look at some stories...
Insights into Planning and Executing Marketing Campaigns in a Rapidly Changing Industry
2020 will go down in history as the year that changed virtually every aspect of our lives. Marketers have had to change strategies on a dime, but have done so without knowing what may or may not work because there is no roadmap for what will work during a pandemic....
ShopAdvisor Unveils New Measurement Capabilities for Mobile Marketing Campaigns
"How clear and concise data and metrics can help you gain an edge on the competition" As retail attempts to reopen around the country, in fits and starts, the challenges in separating your products from the competition have never been harder. With consumer habits...
Webinar Recap: ShopAdvisor and Nielsen discuss Leveraging Data, Analytics, and Mobile Proximity Marketing to Reach Consumers
This past week, ShopAdvisor teamed up with Nielsen for an interactive webinar the latest regarding the importance of accurate product availability and point of sale (POS) data in the world of fast moving consumer goods. Also discussed was how and when to measure...
Connecting with Consumers During Crisis
During these difficult times, one thing that remains certain is grocery stores and pharmacies are the only places that will likely remain open in the coming weeks. For consumers, it is more important than ever that purchasing the necessities of life is done safely. ...
How Co-Working Spaces are Changing the Retail Scene
By Holly Boyle E-commerce has completely changed the way retailers operate. The convenience of ordering from home combined with the option of free and express shipping has driven more and more consumers to shop online. In fact, the latest poll by Marist College and...
How ShopAdvisor Boosted Sales for a Nationwide Breakfast Food Brand
We wanted to share a case study with you about a recent campaign we ran with a national breakfast food brand to promote awareness and entice shoppers to purchase new products available at food retailers nationwide. Following the campaign, ShopAdvisor provided a sales...
More Diners Looking to Buy Breakfast On-The-Go
As Breakfast on-the-go continues to grow in fast-casual restaurants and QSRs, major chains are ramping up their efforts to bolster their coffee and food menus, as well as breakfast delivery options. One key example is Panera, which has grown its breakfast delivery by...
Are You Getting the Most out of Your Marketing Campaigns?
Ask yourself. With one quarter left in 2019, are you on course to achieve the objectives of your marketing campaigns? Have you reached the right audience? Have you engaged consumers effectively? Have you delivered the results hoped for? The answers to these...
Why You Need to Integrate Mobile Marketing into Your Restaurant’s App
In recent years, quick service restaurants (QSRs) are often a consumer’s first choice accounting for 57% of foot traffic across all restaurant segments. As QSRs look to monetize this trend and align themselves closer to the consumer, many have turned to the digital...