Learn the best practices for measuring mobile marketing campaign success in our newly published iPaper.
It is irrefutable that the retail landscape is undergoing a massive transformation and as a result, stores and brands must take a hard look at the methods they use to drive in-store traffic. The growth and convenience of e-commerce has diverted many shoppers away from traditional store locations, and yet research shows more than 85% of all retail sales still occur in brick-and-mortar locations. This means there are ample opportunities for brands to find their niche within physical retail through the effective leveraging of multiple platforms.
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