About ShopAdvisor
ShopAdvisor’s Mission
ShopAdvisor provides brands, retailers, and agencies, with an end-to-end proximity marketing solution. ShopAdvisor powers uniquely personalized experiences that bring consumers from their smartphones to the store — aka “clicks to bricks.” ShopAdvisor’s end-to-end solution uses contextualized product, location and shopper data, combined with analytics, to engage each consumer on their smartphone and take them from the point of product discovery to purchase online, online and pick up at store or purchase in the store. This highly engaging consumer experience enables brands and retailers to capture more shoppers and turn them into loyal and repeat customers and realize measurable ROI and ROAS on their proximity marketing campaigns.
Management Team
Jeff Papows
CEO
Jeff has a proven history of success in both emerging companies and large complex publicly traded and global organizations. Jeff has led public offerings, four mergers, and consistently contributed to a high return on invested capital or market capitalization throughout his 30-year career. Jeff is widely credited for growing the industry dominant standard in web-based messaging as CEO of Lotus Corporation, and has also held senior management positions at Cognos, Software International and Cullinet Software.
Bill McLaughlin
SVP Sales & Marketing
Bill has more than 30 years of strategic technology marketing and communications experience. Bill spent the first 12 years of his career in marketing and communications positions with two of first major independent software technology companies. Bill was a founding partner of one of the first agencies – Lois Paul and Partners — to specialize in serving the nascent and fast growing high technology market. During this time the firm grew from 20 people with just over $2M in revenues to nearly 200 employees with over $20M in annual revenues. In 2001 the agency was purchased by Fleishman Hillard, one the world’s largest public relations agencies. Bill stayed on with agency through June 2015 as its executive vice president, leading the company through two significant recessions and a successful expansion into the healthcare market. Bill’s clients ranged from multi-billion dollar publicly held companies to venture-funded startups. Under his guidance dozens achieved market leadership positions and highly successful liquidity outcomes.
Denyse Sullivan
Director of Finance
As ShopAdvisor’s Director of Finance, Denyse is responsible for managing the company’s day-to-day finances, budgeting, forecasting and financial reporting. She also oversees the company’s operations policies and procedures. Denyse has more than 15 years of financial management experience spanning private and public companies. She has expertise in Sarbanes Oxley compliance, GAAP-compliant revenue management, implementing financial information systems and financial statement preparation for public company results reporting. Prior to joining ShopAdvisor, Denyse held a leading role in finance at a specialty brand of FleishmanHillard, an Omnicom Group company.
Dennis Careri
VP of Software Engineering
Dennis “Denny” Careri has more than 20 years of software engineering and product development leadership experience. Most notably, Denny was an instrumental part of developing software at the multinational communications and information technology company, Nokia. While there he established a deep understanding of mobile technology and how it would transform communications and commerce. Prior to his tenure at Nokia, Dennis directed several teams at IBM/Lotus Development on their groundbreaking work in communications, collaboration and distance learning for Lotus Notes. As VP of Software Engineering at ShopAdvisor, Denny manages the day-to-day efforts of ShopAdvisor’s technical team, which includes strategic planning, software product development and design, and software quality assurance.
Board of Directors
Carolyn Parent
Board of Directors
Carolyn is a leader in building digital and mobile communications data solution organizations, with more than 20 years of experience as a successful entrepreneur, sales leader, and team builder for small, mid-cap, and Fortune 500 private and public companies. She is directing the mobile safety communications firm’s expansion into corporate enterprise security – serving many industries including global media corporations, sports and entertainment venues as well as healthcare facilities.
Rob Soni
Board of Directors
Whether as founder, CEO or investor, Rob has helped launch and build more than 30 successful start-up businesses across a range of technologies.
Bob Davoli
Board of Directors
Bob has more than 30 years of experience in the high technology industry. His ability to identify and motivate founding teams has been an essential ingredient of his investment success.
Some of our Customers
