About Us

ShopAdvisor, Inc. is a mobile proximity company leading the pack in location-based marketing innovation, using beacons and geo-fences. After recognizing that there needed to be a better way for advertisers to reach consumers via mobile, we developed a technology platform enabling brands and retailers to reach consumers about products they already want, with compelling content, and in proximity to purchase opportunities. ShopAdvisor partners with some of the biggest names in media, retail, and location-based technologies to deliver an ROI exponentially above industry averages through campaigns that bridge the gap between web commerce, proximity and retail.


Jeff Papows, CEO

Jeff has a proven history of success in both emerging companies and large complex publicly traded and global organizations. Jeff has led public offerings, four mergers, and consistently contributed to a high return on invested capital or market capitalization throughout his 30-year career. Jeff is widely credited for growing the industry dominant standard in web-based messaging as CEO of Lotus Corporation, and has also held senior management positions at Cognos, Software International and Cullinet Software.

Scott Cooper, President/Founder

Scott has grown a diverse set of businesses from inception to $100M+ in revenue, grown large business segments through acquisition, and built relationships with companies of all sizes. During his career he has led multi-product business units, large global development organizations, and one of the world's largest indirect channel marketing organizations. He is a pragmatic leader with a passion for identifying world-class talent and innovative business ideas that lead to value creation for shareholders.

Board Members

Dekkers Davidson, Chairman

Dekkers is a five-time start-up CEO who leveraged his early career success in management consulting to lead highly effective business turnarounds and several successful start-ups. Dekkers has extensive experience in the mobile, technology, and e-commerce space. Current CEO of MCX, Dekkers was previously managing director of mobile commerce business at Barclaycard, partner of Communications, Media and Technology at Oliver Wyman, and a venture partner at Fidelity Ventures.

Rob Soni

Whether as founder, CEO or investor, Rob has helped launch and build more than 30 successful start-up businesses across a range of technologies.

Bob Davoli

Bob has more than 30 years of experience in the high technology industry. His ability to identify and motivate founding teams has been an essential ingredient of his investment success.

Michael Avon

Michael is an entrepreneur, executive and venture capitalist with a focus on digital media, advertising, consumer Internet, and wireless technologies and services. He has nearly 20 years of experience in technology start-ups and growth companies. Michael’s currently role is managing partner at ICX ventures, and prior, the CFO and EVP of Millennial Media, and venture capitalist at Columbia Capital, where he led digital media, Internet, and mobile media investments.

Advisory Board

Christina Albee

Christina has 24 years of demonstrated success at large corporations and matrix organizations as a multimedia strategist and marketing executive. Her expertise includes building brands, and executive strategy to generate multi-million dollar revenue across print, digital, tablet, and radio media. Christina currently is head of sales marketing at Flipboard Inc.

Brian Bell

Brian’s career spans more than 30 years in the computer software and medical products industry with an emphasis on new and emerging businesses. In his 14 years at Lotus Development Corporation, he served as as vice president and general manager, where he had worldwide P&L responsibility for a portfolio of startup and emerging products, with early forays into online learning, software as a service (SAAS), and document management.

Louis Jones

Louis boasts an extensive background in advertising and media, with stints at various agencies and communications brands. In his current role as CEO of Maxus, Louis led the company to a new data-focused, addressability-enabled agency model that put digital at the center of communications planning.