About Us

ShopAdvisor, Inc. is a mobile proximity company leading the pack in location-based marketing innovation, using beacons and geo-fences. After recognizing that there needed to be a better way for advertisers to reach consumers via mobile, we developed a technology platform enabling brands and retailers to reach consumers about products they already want, with compelling content, and in proximity to purchase opportunities. ShopAdvisor partners with some of the biggest names in media, retail, and location-based technologies to deliver an ROI exponentially above industry averages through campaigns that bridge the gap between web commerce, proximity and retail.


Jeff Papows, CEO

Jeff has a proven history of success in both emerging companies and large complex publicly traded and global organizations. Jeff has led public offerings, four mergers, and consistently contributed to a high return on invested capital or market capitalization throughout his 30-year career. Jeff is widely credited for growing the industry dominant standard in web-based messaging as CEO of Lotus Corporation, and has also held senior management positions at Cognos, Software International and Cullinet Software.

Jeremy Daly, Chief Technology Officer

Jeremy has over 18 years of experience in web-based and mobile software development. As an experienced entrepreneur and former digital agency owner, Jeremy has worked with clients such as NBC Universal, CVS pharmacy, Verizon Wireless, and many more to design and build custom applications to integrate with their web and mobile platforms. Jeremy has a strong product management background and has led techonology teams at several startups that have built scalable, cloud-based applications for both B2B and B2C companies.

Dave Cocca, Chief Product Officer

Dave is a technical leader with extensive experience in building distributed systems and middleware solutions that focus on high performance, availability and scalability demands. He has over 20 years experience in the industry, and has worked for companies such as GE Capital, Research in Motion (RIM) as well as a diverse group of other startup companies. Dave studied Computer Science at Brock University, St. Catharines, Ontario Canada.

Bill McLaughlin, VP Marketing

Bill has more than 30 years of strategic technology marketing and communications experience. Bill spent the first 12 years of his career in marketing and communications positions with two of first major independent software technology companies. Bill was a founding partner of one of the first agencies – Lois Paul and Partners -- to specialize in serving the nascent and fast growing high technology market. During this time the firm grew from 20 people with just over $2M in revenues to nearly 200 employees with over $20M in annual revenues. In 2001 the agency was purchased by Fleishman Hillard, one the world’s largest public relations agencies. Bill stayed on with agency through June 2015 as its executive vice president, leading the company through two significant recessions and a successful expansion into the healthcare market. Bill’s clients ranged from multi-billion dollar publicly held companies to venture-funded startups. Under his guidance dozens achieved market leadership positions and highly successful liquidity outcomes.

Mark Bell, VP Sales

Mark Bell has more than 30 years of sales management, business development, channel and partner development experience. Mark was most recently at Selligent, where he established the US Sales operations for this Belgium-based SaaS omnichannel campaign marketing software company. He hired and managed the initial team, and closed key accounts like T-Mobile, which contributed to Selligent being acquired by HGGC. Before that, he led the agency sales team for Crimson Hexagon, which contributed over 25% of the company’s revenue and exceeded its target by 30%. Previously, Mark started and managed the US Sales team for smartFOCUS and grew the US business to $5M in annual revenues within three years. Mark possesses strong marketing industry, agency and retail market experience, with a successful track record of hiring and managing high performing sales teams.

Denyse Sullivan, Director of Finance

As ShopAdvisor's Director of Finance, Denyse is responsible for managing the company's day-to-day finances, budgeting, forecasting and financial reporting. She also oversees the company’s operations policies and procedures. Denyse has more than 15 years of financial management experience spanning private and public companies. She has expertise in Sarbanes Oxley compliance, GAAP-compliant revenue management, implementing financial information systems and financial statement preparation for public company results reporting. Prior to joining ShopAdvisor, Denyse held a leading role in finance at a specialty brand of FleishmanHillard, an Omnicom Group company.