Explains How to Connect with Consumers on Smartphones, Tablets, and Desktops at the Right Time with the Right Offer to Increase Sales & Loyalty
ShopAdvisor has just completed a piece, “Gaining More Customers Through Mobile Marketing”, which dives into the methods and strategies involving QSR and Fast Casual dining, and how they can use technology to drive specified demographics to their restaurants and achieve optimal results in various contextual scenarios. The interactive white paper provides a guide for marketers on how to leverage next-generation mobile marketing to attract more customers. It details how ShopAdvisor helps QSR and fast-casual restaurants combine consumer demographics and preferences with location awareness to engage diners on their smartphones, tablets, and desktops with contextually relevant promotions for meals and special offers and then guide the diner to the restaurant location nearest to them. From McDonalds and Subway to Applebees and Buffalo Wild Wings, these QSRs have evolved immensely, but still, have some work to do in terms of capitalizing on consumer trends and further involving technology in their daily approach to marketing.
Now, what does all of this look like during and post-campaign? One of the best things about a mobile marketing campaign is that unlike traditional promotions – printed ads, television, radio, and even online banner ads — the owner/operator can track and attribute results to specific mobile ads, where they are placed and when they are run. You can determine throughout the course of the campaign how many people your ads are being exposed to; how many are clicking on the ads and promotions and how many are actually visiting specific locations. This real-time visibility into campaign execution enables the owner to fine tune it in multiple ways including increasing or decreasing exposure in certain geographies; running it more often during certain times of the day; changing out ads that are engaging consumers with those that have more traction, and more.
The new white paper features:
- How leveraging technology, particularly mobile proximity marketing, is now an essential channel for connecting diners with personalized offers
- The five critical steps to restaurant proximity marketing effectiveness from pre-campaign analysis through campaign execution and optimization to sales lift impact
- Examples of how contextualized intelligence has worked for other restaurants and fast casual chains
All of this data becomes the source for intelligently assessing the impact of the campaign and using those results to inform and dictate future campaign strategies. This information can also be cross-referenced against foot traffic studies, which allows you to see what percentage of the customers who entered a location actually purchased the promoted offering versus purchases of standard menu options.
Finally, it’s a fact that technology, and particularly mobile, is fundamentally changing our approach to everything, and this may be particularly true for the QSR and Fast Casual dining industries. Bottom line is the market is there, the consumer is ready, and the technology is capable of enhancing the dining experience while adding to the owner/operator’s bottom line. The question you have to ask yourself is are you doing all you can to take advantage of this new paradigm in dining.
Click here to obtain your copy of our QSR White Paper
To learn more about how ShopAdvisor provides proximity marketing solutions for fast-casual and quick service restaurants, click here