ShopAdvisor has been busy this year. We’ve hosted several successful webinars; acquired Retailigence; capped off some great campaigns; and been hard at work to make our platform even better than ever before — that is why we’re excited share with you that we’ve officially launched our enhanced end-to-end proximity marketing platform.

Leveraging the company’s acquisition of Retailigence earlier this year, our new version of the platform features across-the-board enhancements to our Product Intelligence, Context Intelligence and Shopper Intelligence modules. We’ve also introduced new advancements to our appNET and our Retail Partner program, which extend the scope and value of the ShopAdvisor ecosystem for all participants — consumers, media/publishers, brands, retailers, agencies, and mall operators. This new version of the ShopAdvisor Platform enables quick and cost-effective development and execution of proximity marketing campaigns, which deliver personalized and compelling shopping experiences that take shoppers from their smartphones into stores to purchase products.

For more information about our enhanced platform, read the full press release here or check out some of the coverage from our announcement, including this story from Mobile Marketing Watch.

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