With Halloween behind us its getting to be that time of year. But we’re not talking about the Holidays. Rather, its the season when we begin to see market forecasts and predictions for 2017 appear. If you are a mobile marketer, or provide the data and tools that power mobile proximity marketing campaigns, then 2017 is shaping up to be a very big year. Here are some of big predictions that came out this week, which we’re excited about.
Zach Rogers, Executve Editor at AdExchanger took a look at Facebook’s Q3 earnings and his findings reveal a bright picture for mobile advertising, which accounted for 84% of the growth in Facebook’s YOY ad growth. In a direct correlation, Facebook’s mobile daily active users grew 22% compared to Q3 2015, surpassing 1 billion. Meanwhile, monthly active user are approaching 2 billion, having grown 16% year over year. This is more evidence of the growing power of the mobile consumer and the opportunity for brands and retailers to reach them through contextually relevant proximity-based marketing campaigns.
Our friends over at GeoMarketing published an interesting piece on a study from BIA/Kelsey, which predicts that “Total local ad revenues will reach $148.8 billion in 2017, up 2.4 percent from 2016.” Associate Editor Lauryn Chamberlain reported that the continued growth in the local ad space is attributable to a mix of factors including consumers willing to share their location and that local product inventory availability data is improving. This is music to our ears at ShopAdvisor as these are a couple of the areas in which our platform excels.
Finally, eMarketer produced a podcast and a story on the “Five Mobile Commerce Predictions for 2017.” For us, the most telling piece of information is how fast SmartPhones have become the dominant device for driving Mcommerce sales and the hockey stick growth it will continue to have through 2020, when it will account for nearly 80% of all Mcommerce sales.
Lots of number being thrown around, but if we net it all out it tells us that the scales are now firmly tilted toward mobile shopping and that brands, retailers, agencies, mall operators and media companies will need to move quickly to ensure and grow their stakes in this market.