As September draws to a close, it’s safe to say the holiday season is quickly approaching – and with that, conversations have turned to what that means for retail sales, and the impact mobile campaigns will have on holiday shopping. Helping to fuel this conversation are the recent release of several research studies which report some rather staggering numbers on the growth of mobile proximity marketing for the holidays and beyond. And of course, another mainstay of our chatter has also inevitably turned to proximity marketing and the growth of the industry on this week’s series of the Aggregate:
- “Holiday Retail Ecommerce Sales Will Grow 17% this Year” via eMarketer
This year promises to be the biggest for ecommerce yet — representing 10.7% of the overall holiday sales. In-store sales will still drive the majority of purchases; however, as ecommerce increases in its prowess, marketers need to take notice of how much mobile will be part of that. According to eMarketer, mobile continues to propel ecommerce growth rates as well. US retail mcommerce sales will increase a whopping 43.2% in 2016 to $115.92 billion, which translates to 29.1% of retail ecommerce sales and 2.4% of total retail sales for the year. Bottom line is that brands and retailers need to make shopping both online and in-store as seamless as possible and remove the friction that can come with moving between them to optimize the experience.
- “Market for Proximity Marketing Worth 52.46 Billion USD by 2022” via FreshNews.com
We’re only a mere six (almost five) years away from this forecast that proximity marketing will be worth more than $50 billion USD in 2022. For those still wary of adopting the technology or skeptical of using it in their campaigns, now is the time to get on board, as there is the potential to become a leader in the marketplace.
- “Making Your Mobile Proximity Campaign Stand Out This Holiday Season” via ShopAdvisor
Okay, so this one might be a bit of a shameless plug – but it still resonates, especially as we’re at the outset of the holiday season. With mcommerce growing so fast and so many retailers and brands trying to drive shoppers to their stores, how do you ensure that your campaign cuts through the noise? Our team discusses the best practices for optimizing your marketing budget and getting shoppers to your stores using mobile proximity technology.