What’s getting us chatting this week on the Aggregate? Our office has been swapping articles on FourSquare’s latest evolution, Facebook taking on ad-blocking, and the six ways mobile shopping apps are targeting customers:
- “’We are not trying to have a billion users’: With hype faded, Foursquare tries reinvention as a data business” by Yuyu Chen via Digiday
FourSquare has evolved from social check-in app to big data player as its latest iteration tries to answer the question everyone (including us) is asking: “do ads result in activity in the real world?” As many businesses scramble to find and be the solution, the former social app aims to break into the booming data industry by offering valuable consumer data that could assist marketers in proving whether or not their ad dollars are being used effectively.
- “Facebook takes on ad blocking by disguising ads and giving users more control” by David Kirkpatrick via Marketing Dive
Facebook’s plan for tackling the ad-blocking problem? Give the people what they want — well-made, relevant ads that offer users a personalized experience, as opposed to a slow-loading disruption. Their solution is not only one that offers value to both users and advertisers alike, but one that is congruent to industry trends in offering more relevant and contextually-aware advertising.
- “6 Ways Mobile Shopping Apps Are Targeting In-Store Customers” by Stephanie Miles via StreetFight Mag
Okay, so this one might be a shameless plug – but more than anything, it’s exciting to be featured as one of the six mobile shopping apps that’s making waves in this space. The great takeaway from this article is seeing how others, like ShopAdvisor, are leveraging online data and mobile technology to motivate consumers and generate action offline and in-store.