What’s getting us chatting this week on the Aggregate? Our office has been swapping articles on FourSquare’s latest evolution, Facebook taking on ad-blocking, and the six ways mobile shopping apps are targeting customers:

  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers” by Stephanie Miles via StreetFight Mag
    Okay, so this one might be a shameless plug – but more than anything, it’s exciting to be featured as one of the six mobile shopping apps that’s making waves in this space. The great takeaway from this article is seeing how others, like ShopAdvisor, are leveraging online data and mobile technology to motivate consumers and generate action offline and in-store.
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