What are the latest topics of conversation in our office? For this week’s series of the Aggregate, we’re chatting about what Pokemon Go means for marketers, the power of location data, what it means when people search on mobile, and attention-grabbing digital marketing stats:
- “Pokemon Go: 15 vital marketing insights” by Tom Edwards via iMedia Connection
Of course we’re talking about Pokemon Go — who isn’t? While the game itself for all of its frenzy and nostalgia is worthy of chatter enough, we’re mostly excited about what this means for marketers and the kinds of doors it opens for others to create and emulate with this sort of AR game and technology. Edwards’ insights highlight the reasons the game represents such a great opportunity for marketers to engage consumers.
- “Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it” by Greg Sterling via Marketing Land
Where will consumers go now that Sports Authority has closed? Consumer foot traffic data holds the answer. We always knew that data like this was useful, but the fact that retailers can use it to predict which stores stand to gain foot traffic from Sports Authority only further proves its versatility and value. Sterling goes on to describe how this location data also was able to pick-up on the decrease in foot-traffic to Sports Authority stores and predicting the eventual closures.
- “Think With Google: 81 Percent Of Mobile Searches Are For ‘Immediate Information’” by Lauryn Chamberlain via GeoMarketing
If someone is making a mobile search, there’s a strong chance that they are ready to make a move. In fact, what’s most interesting is that 76% of location searches result in a store visit that day. What does this mean for marketers? The article says to meet users where they are and ensure that search listings provide accurate and relevant information — because doing so might just result in a nice pay-off.
- “Here Are 9 Digital Marketing Stats That Got Our Attention This Week” by Chris Heine via Adweek
As marketers we love stats, so there is probably a stat or two in this story for everyone to like. While Pokeman Go continues to garner the top headline in this story, there are plenty of other good numbers that signal the ever-growing influence of mobile at the center of marketing activities.