For this week’s series of the Aggregate, we’ve got beacons on the brain along with publishers’ confessions of their biggest challenges, and a few surprises regarding retail stats and millennial shoppers.
- “Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination” by Devika Girish via Beaconstac
The age-old question strikes again – when do you choose beacons versus geo-fences or even both location technologies? Devika Girish offers insight into the answer to that question, and even provides some real-life examples of brands who have been “killing it”, featuring yours truly for our work with ELLE Magazine.
- “Platforms, viewability and profitability: Publishers confess their biggest challenges” by Sahil Patel via Digiday
At the Digiday Publishing Summit at the beginning of April, conference organizers asked publishers to write down their biggest challenges. As many publishers look to find additional and new ways to monetize and increase revenue, we found the attendees’ answers and subsequent elaborations to be especially insightful.
- “5 Surprising Stats around Retail and Big Data” by Lisa Cramer via InReality
You might think you know all there is to know about retail and big data — until you read these statistics. Cramer pinpoints five surprising stats discussing the future of retail and big data, and how data is more of must-have than ever for retailers.
- “The Surprising Thing Millennial Shoppers Actually Want Retailers To Do” by Alexandra Ilyashov via Refinery29
In the spirit of more “surprises,” Ilyashov reveals that millennials really do like being contacted by stores. When done without the right context, millennials could find store communication to be a nuisance; however, the article shares exactly how many millennials do want relevant and valuable content delivered to them by retailers.
Also – if you’re looking for some bedtime reading on everyone’s favorite topic, proximity marketing, we recommend checking out The Proxbook Report: “Proximity Marketing in Retail: The State of the Proximity Industry.” It’s a great resource for anyone looking to explore proximity marketing more in-depth, and it also features a closer look at our success with the ShopNow! with ELLE campaign.