At ShopAdvisor, we strive to keep our finger on the pulse of what’s happening in the industry. We chat with customers, monitor social media, follow breaking news and more to stay up-to-date on developments in the mobile proximity marketing world. So, we’ve decided to aggregate a selection of stories that we’ll share regularly on the blog, based on what people in our office are chatting about, sharing on Slack, and discussing over burritos. We’re interested to hear what you think. We also encourage you to point out articles that you think are worth sharing and discussing.
- “Google Says Search Intent Matters More for Marketers Than Users’ Identity” by Marty Swant via AdWeek
This story says you could be missing as much as 70% of potential mobile shoppers if you’re not looking at search intent. We couldn’t agree more, considering that looking at purchase intent (what users are liking, researching, and adding to their watchlists) can provide invaluable information for brands and retailers that could later prove useful in a push for drive-to-store campaigns.
- “What Stops Marketers from Deriving Value from Data-Driven Efforts” via eMarketer
Considering the title of our blog, it’s no wonder that this article caught our eye. On top of that, eMarketer shares some interesting survey results as to the obstacles marketers face when trying to leverage data.
- “How Can Location-Based Alerts Improve the Shopping Experience?” by Maribel Lopez via Lopez Research
In her article, industry analyst Maribel Lopez provides a great overview of how to use location-based alerts to improve not only shopping experiences, but consumer experiences in general. She explains these practices apply for a range of industries, including hospitality, retail, and entertainment.
- “5 Common Misconceptions About Beacons and Proximity Marketing” by Romet Kallas via Unacast
Proximity marketing can often get a bad rap for things like privacy issues, obtrusiveness into everyday life, and lack of ease of integration with various platforms. Kallas addresses these most talked about misconceptions regarding beacons and proximity marketing.