August 24, 2016 — On Wednesday, MMW was briefed by the crew at ShopAdvisor, a big name in drive-to-store retail proximity marketing, about what’s new with the company and its platform. As it turns out, the firm has delivered a major enhancement to its platform. Leveraging the company’s acquisition of Retailigence earlier this year, the new version features across-the-board enhancements to its Product Intelligence, Context Intelligence and Shopper Intelligence modules.

 

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