As we’re a little over a week away from Path to Purchase Expo, we’re very excited to head out to Chicago and showcase the ShopAdvisor Platform, the newly released Version 3.0 of our API, and the various solutions we’ve delivered to digital agencies and CPG brands. P2PX is a fantastic conference which brings together a community of retailers, brand manufacturers, agencies, and solution providers who are charged with influencing decision-making along the path to purchase. The Expo will be hosted at the Donald E. Stephens Convention Center in Chicago, IL, September 26-28th, and the ShopAdvisor booth can be found at #652 where we’d love to chat and walk you through some interactive demos.

Bill McLaughlin, our SVP of Sales and Marketing, said this ahead of the Expo. “Exhibiting at The Path to Purchase Expo provides ShopAdvisor with a great opportunity to connect with the leading players and decision makers in CPG marketing. Over the past year we’ve made significant enhancements to our platform, grown our partner network, and powered dozens of the mobile proximity campaigns for digital agencies and their CPG clients. This will be a great environment for us to demonstrate this to attendees and hear about their drive to store campaign needs.”

How ShopAdvisor Meets Today’s Mobile Proximity Campaign Needs

At the ShopAdvisor Booth #652, attendees will be able to discover a myriad of information as well as try out of some interactive demos which highlight the various components of ShopAdvisor such as:

  • The kinds of critical information that go into creating a contextualized shopping experience that drive consumers’ path to in-store purchases
  • Deeper knowledge of where your products are so you can save money and direct shoppers only to the stores that have your product in-stock
  • Advanced insights, tracking and performance measurement through pre-campaign analysis to post-campaign sales lift study
  • Determining your ROI and ROAS based on the analytics that come out of a campaign

We’ll be updating before and during the P2PX, so stay tuned to our social media platforms for more insights into the expo and many photos and videos throughout the week. If you’re there please stop by our booth and grab a beverage and some ShopAdvisor goodies on us!

Here’s a look at our booth including the interactive demo stations to test our platform with features such as our streamlined product finder, as well as gain some insight into the process of our campaigns with various CPG brands

For more information on Path To Purchase Expo 2017, go to:

If you would like to learn more about some of the data solutions ShopAdvisor can provide to help power successful drive-to-store proximity marketing campaigns, click here to contact us.

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