February 1, 2017 — ShopAdvisor Inc., Concord, Massachusetts, and its mobile proximity platform will partner with Mobee, Boston, a crowdsourcing platform that collects consumer data, to improve its analytics and real-time data on location-based campaigns. ShopAdvisor delivers mobile shopping experiences and store-based analytics to brands and retailers such as Walgreens, Asics, Anheuser-Busch, PepsiCo, Procter & Gamble and others. ShopAdvisor runs an intelligence suite that gauges product availability of tens of millions of SKUs in more than 200,000 stores, according to the company, and it’s a member of the Nielsen Connected Partner Program. With Mobee, ShopAdvisor can deliver a real-time connection of what shoppers are interested in and tie it to what products are available.

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