What do you get when you acquire a company, expand a platform, and add some kick-butt people to the mix of your team? You grow revenue bookings by over 300%, add dozens of great brands and digital agencies to your client portfolio, and you get some bragging rights to a very successful 2016.
ShopAdvisor completed quite the makeover last year by moving from a consumer-focused mobile app provider to a intelligent proximity marketing platform for brands, retailers, agencies and publishers to gain valuable insights and data science to power digital ad campaigns. To date, we are now able to deliver new and improved mobile proximity marketing services to a much broader market including CPG, electronics, food & grocery, home goods, health & beauty, and apparel.
As we end the first month of 2017 on a high note, we wanted to take a moment to look back at how far our company has come and celebrate some of the milestones that has helped shape who we are today. So, pop that leftover bottle of bubbly and check out ShopAdvisor’s top four milestones in 2016!
Expanded the ShopAdvisor Intelligence Platform
We made significant enhancements to our ShopAdvisor Intelligence Suite last year. Through the acquisition of Retailigence, we were able to deliver across-the-board enhancements to our Product Intelligence, Context Intelligence and Shopper Intelligence modules. To complement this, we also introduced new advancements to our AppNET and Retail Partner Program, which extended the scope and value of the ShopAdvisor ecosystem for all its participants. The new version of the ShopAdvisor Platform enables quick and cost-effective development and execution of proximity marketing campaigns, which deliver personalized and compelling shopping experiences that take shoppers from their smartphones, desktops or tablets into stores to purchase products.
One of our most successful campaigns of 2016 included a national pet brand who was able to save a lot of time and money through the use of our pre-campaign product availability analysis. We helped them top the industry standard for CTR and drive shoppers only to the stores that had their product in stock. You can read the full case study here.
2. Became an Inaugural Partner of the Nielsen Connected Partner Program
ShopAdvisor was the first mobile proximity marketing platform provider named to the Nielsen Connected Partner Program in 2016. The program is an industry first solution for companies servicing the CPG and retail industry. The Connected Partner Program enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program and is the most robust retail and shopper information available in the world. Through a mutual data source, the Nielsen Connected Partner Program ultimately will enable Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.
3. More Funding Came Our Way
When your existing investor syndicate gladly antes up to give you more money you know you’re on the right track and they are telling you to keep doing the same… and a bit more of course. But it wasn’t just our existing investors who put their money on the table. We fielded calls from dozens of interested parties and we’re happy to say that we are looking forward to welcoming additional investors to our syndicate in the year to come.
4. Customers, Customers, Customers
Our revenues grew by more than 300% year-over-year, expanding our customer base across many segments. Dozens of new clients spanning many different markets ranging from big box retailers to regional CPG companies and digital agencies big and small joined our list. Additionally, we had a dramatic increase in the number of clients who repeatedly relied on ShopAdvisor to power their digital proximity marketing campaigns and help them bridge the gap of a consumer’s path-to-purchase experience.
So as you can see, ShopAdvisor truly had an exciting year in 2016. While we exceeded expectations and made significant enhancements to our software and team last year, we will continue to strive to provide the best end-to-end service for our current customers and new customers to come in 2017.
If you are a brand, retailer, shopping mall, agency or publisher and are looking for ways to capture your consumers from their mobile, tablet or desktop and drive them in-store, we’d love to learn more about your projects so that we can offer solutions to help you meet your 2017 goals.
Click here to contact our Business Development team for more information!