December 5, 2016 — A company like a Gimbal either has to share temporary revenues among several other vendors and agencies when working on a campaign. Elle magazine’s highly-regarded and successful Shop Now! campaign is a perfect example. It drove 500,000 store visits for four retailers across 700 outlets. But it lasted a little more than a month. And the work and the rewards were shared among that included Swirl Networks on beacons, coupon marketplace RetailMeNot and ShopAdvisor on mobile app deals (Gimbal provided geofencing in some cases).