We have some really exciting news to report. ShopAdvisor is an inaugural member of Nielsen’s Connected Partner Program. Nielsen officially introduced the program today. ShopAdvisor is the first mobile proximity marketing platform provider to qualify for this prestigious standing.
The Nielsen Connected Partner Program is an industry first solution for companies serving the CPG and retail industries. This Connected Partner Program enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program and is the most robust retail and shopper information available in the world. Through a mutual data source, the Nielsen Connected Partner Program ultimately enables Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.
This development follow on the heels of the launch of our enhanced platform, which includes the expansion of AppNET, our network of mobile app providers who integrate our location, shopper and retail product availability information into their apps. In becoming a Nielsen Connected Partner we build on our extensive retail product availability intelligence. We use Nielsen to significantly enhance our Product Intelligence. When this is coupled with our Context Intelligence, which can customize messaging and targeting based on factors like time of day, weather, and proximity to a retail store, as well as with our Shopper Intelligence that can personalize an experience using brand, retailer, and category affinities, the combination creates compelling drive-to-store campaigns.
The Nielsen Connected Partner Program is another example of how quickly the market for proximity marketing is coming together. The increased data sharing opportunities provided by the program will translate into more intelligent and contextually relevant campaigns, which will engage consumers at the right time with the right products in the right location that will drive their path to purchase in brick and mortar stores.