Last week, the ShopAdvisor team attended the Path to Purchase Expo in Rosemont (Chicago), Illinois. Among esteemed colleagues at the Expo, this event brought together thousands of shopper and digital marketing companies, innovative apps, brand and retail marketing executives, agencies, and other CPG companies. Attendees came across the nation and even overseas, and with more than 4000 people attending the conference mostly coming from within the U.S., our team was impressed by how many came from around the world to represent their companies.

The expo was both very busy and productive for the ShopAdvisor team as our booth saw a great deal of foot traffic come through, which led to several conversations and pitches throughout the day. From brands and agencies we’ve never worked with, to familiar ones, and some we’re even working with as we speak, the diversity of the attendees was outstanding and made for some great brainstorming on potential deals and partnerships. Each day was a prime opportunity to get in front of the various attendees and really market our capabilities and solutions. Our prime location next to the Keynote Theater proved to be valuable, especially in the morning, with a lot of people coming to our booth and looking to find out about what ShopAdvisor does and how it can help their brand as a client or as a partner.

So after several weeks of planning, designing, marketing, and showcasing, Path To Purchase 2017 is finally in the books. We had a tremendous showing in Chicago and cannot thank everyone who helped enough for their contributions on making our first full scale expo a success.

Steve Frenda, Managing Director of the Path to Purchase Institute, opened the conference with great energy and insight on Wednesday morning

  

Day 1 Keynote Speaker, Pinterest head of Vertical Strategy, Brian Monahan, shares how the platform can help brands

Day 3 Keynote Speaker, Wendy Liebmann, Founder & CEO of WSL Strategic Retail

A look at our booth before the crowds starting rolling in, courtesy of our incredible in-house graphic designer who drew up the imagery, and Nimlok Chicago who built the display and set it up

Our Sales Team introducing attendees to ShopAdvisor’s capabilities with a smile

A walk through of our interactive demo which garnered a lot of attention as it showed people the various aspects of our CPG campaigns

        

Again, we really had some great conversations and made new connections while networking with various other companies throughout the conference. The speakers were excellent, and all had significant advice for success in the ever-evolving world of CPG’s across the omnichannel markets. We hope you enjoyed these photos from the event highlighting our booth, the speakers, and the expo as a whole. It was a pleasure to be included alongside the other movers and shakers in the industry.

If you attended Path to Purchase, what were your favorite parts of the Expo? Comment on this post or send us a message with your insights and comments from the Expo, or to get in touch to learn more about ShopAdvisor, shoot us over a message at contact@shopadvisor.com.

We look forward to returning to the Path to Purchase Expo next year in Minneapolis from October 2-4!

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