ShopAdvisor provides the data, tools, technology, and data science needed to create, manage, and analyze drive-to-store campaigns. ShopAdvisor’s technology platform is a self-learning system comprised of three modular and complementary components – Product Intelligence, Context Intelligence, Shopper Intelligence – uniquely designed to facilitate the mobile shoppers’ path to purchase in brick-and-mortar stores.
Product Intelligence comes from ingesting information from hundreds of retail and data partner sources and then merging, categorizing and standardizing complex product data.
Gain a deep understanding of products in the marketplace – such as where the products are available for purchase, how much they cost, and how they relate to competitive items – to mount successful marketing strategies
Context Intelligence is the collection and cataloging of millions of contextual data points including everything from local product inventory and store locations to trending products featured on the pages of your favorite magazines and websites.
Understand the relationship between a shopper’s current context and the products and messaging to better engage the shopper with the right message at the right time at the right location.
Shopper Intelligence captures signals from the products and brands consumers interact with across hundreds of magazines, mobile apps, and websites that ShopAdvisor’s technology is embedded in.
Better target users, but also better personalize experiences to maximize engagement with greater insight from consumer interactions.
Make your “Where to Buy” product specific
- Implement on product detail pages
- Provide store details and location information
- Indicate stock status
Determine crucial insights before the launch of a campaign:
- Inventory check by UPC
- Audience demographics
- Insights into competitive marketplace
Rich Media Creatives
The convenience of designing in-house:
- Custom landing pages
- Interactive components
- Display, banner and push-notifications
Sales Lift Analysis
Be certain that each part of your campaign is working collectively to drive in-store sales:
- Calculate the percentage increase or decrease in each metric for users who received a campaign versus a controlled group
- Directly attribute in-store revenue
- Compare campaigns year-over-year
Ad Buy Optimization
Serve bidding of ads, determine where sales are occurring, and direct efforts and campaign dollars through:
- Analyzing inventory in real-time
- Purchase Intent Report
A one-stop shop for brands, retailers or agencies looking to eliminate the middleman:
- From initial campaign targeting to design, delivery, and post-campaign analysis
- Best of breed service integration