October 25, 2016 — The program will allow Connected Partners and clients to bridge their insights through a mutual data source. A single set-up process eliminates common challenges and industry barriers for efficient data collaboration. “Nielsen’s Connected Partner Program enables our clients and Connected Partners to easily and effectively connect by harnessing the data necessary to net mutually beneficial results. We have the most robust sales and reference data in the world powering this program. It is the DNA of this program,” a company executive is quoted in a provided marketing release. Nielsen’s Connected Partner Program members include APT, Chuze, Destini, Eversight, MediaFly, Pathformance, PivotStream, Prevedere, ShopAdvisor, and TABS Analytics.

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