Media Coverage

CONEXTIONS 2017 Recap with ShopAdvisor

This past week we took our talents from Concord, MA out to Hollywood for Nielsen's annual Consumer 360 conference, now known as CoNEXTions. The focus of the conference centered around the FMCG (fast-moving consumer goods) industry, discussing methods and ideas to help...

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White Label Proximity Marketing: Optimize on Local Traffic

Did you know that as of a recent survey done by ShopAdvisor found that about 77 percent of shoppers use their smartphones while shopping?  In addition, about 47 percent of younger adults will use their smartphone to check out a product online before making a purchase...

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Ad-to-Action Awards: Finalists Live on Stage at LSA17

February 24, 2017 — Last month, we (LSA) announced the finalists for the 2017 Ad-to-Action Awards. There were 172 entries across 11 categories, and it was a true competition of merit. Next week we will be announcing the winners at the LSA17 Conference in San Diego....

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Nielsen expands Connected Partner Program

January 12, 2017 — NEW YORK — Since the inaugural launch of the Nielsen Connected Partner Program, Nielsen has shown early success with its open ecosystem of third-party partners. On Thursday, Nielsen announced an expansion of its Connected Partner Program...

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