Media Coverage

Ad-to-Action Awards: Finalists Live on Stage at LSA17

February 24, 2017 — Last month, we (LSA) announced the finalists for the 2017 Ad-to-Action Awards. There were 172 entries across 11 categories, and it was a true competition of merit. Next week we will be announcing the winners at the LSA17 Conference in San Diego....

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Nielsen expands Connected Partner Program

January 12, 2017 — NEW YORK — Since the inaugural launch of the Nielsen Connected Partner Program, Nielsen has shown early success with its open ecosystem of third-party partners. On Thursday, Nielsen announced an expansion of its Connected Partner Program...

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An Interview with ShopAdvisor

January 6, 2017 — Omnichannel ? ever heard of it? If you exist in today’s retail atmosphere it’s our industry’s hottest buzzword. By definition, Omnichannel means creating a seamless and consistent retail experience across all channels, both...

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Shopper Marketing Magazine Spotlight

January 5, 2017 — The January edition of Shopper Marketing Magazine features Mobee’s recent partnership with ShopAdvisor. Our work with local ShopAdvisor aims to bring together our offline data collection capabilities alongside their hyper-local marketing...

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Shopper Marketing Magazine – Jan 2017

January 5, 2017 — ShopAdvisor and its mobile proximity marketing platform will partner with Mobee a crowd sourcing platform that collects consumer data to improve its analytics and real-time data on location-based...

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Proximity Pioneer Acquired

December 5, 2016 — A company like a Gimbal either has to share temporary revenues among several other vendors and agencies when working on a campaign. Elle magazine’s highly-regarded and successful Shop Now! campaign is a perfect example. It drove 500,000 store visits...

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