December 2, 2016 — As we turn the corner for the final sprint to the end of the year and finalize plans for 2017, it’s time to look back on the year and see how we measured up against our goals for 2016. In the future we may look back on 2016 as the year in which mobile proximity marketing really started to go mainstream. Harkening back to Geoffrey Moore’s seminal book on technology adoption you could say we crossed the chasm from early adopters to the early part of the mainstream market.

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