The Aggregate: Series 6

What are the latest topics of conversation in our office? For this week’s series of the Aggregate, we’re chatting about what Pokemon Go means for marketers, the power of location data, what it means when people search on mobile, and attention-grabbing digital...

The Aggregate: Series 5

So what have we currently been buzzing about? For this week’s installment, our roundup includes why “clicks to bricks” is a staple for the best retailers, where targeting and personalization can fall short, and why your messaging matters: “The Best Retailers Combine...

Thinking Beyond Proximity

When working with clients, we often field questions about proximity marketing and what makes the ShopAdvisor platform different. When considering these two things – both separately and together – we thought it might be worth posting on what makes our platform unique,...