The Aggregate: Series 4

For this week’s series of the Aggregate, we’ve got beacons on the brain along with publishers’ confessions of their biggest challenges, and a few surprises regarding retail stats and millennial shoppers. “Beacons or Geofencing or Both? 3 Brands Killing it with this...

ShopAdvisor Acquires Retailigence

Jeff Papows, ShopAdvisor CEO By providing a platform that encompasses real-time product intelligence, content intelligence, shopper analytics, and hyperlocal proximity awareness, we can engage with shoppers via their smartphones through every step of the shopping...

ShopAdvisor Acquires Retailigence

April 18, 2016 — ShopAdvisor, the leader in retail proximity marketing, analytics and mobile shopping, has acquired Retailigence, a provider of in-store product data and location services for facilitating a shopper’s path-to-purchase in brick-and-mortar stores. By...

The Aggregate: Series 3

We’re talking blending content and commerce, how far data goes in understanding fashion consumers, and “location, location, location” for this week’s installment of the Aggregate: “How Harper’s Bazaar gets its readers to shop” by Hilary Milnes via Digiday Publishers...