The Aggregate: Series 1

At ShopAdvisor, we strive to keep our finger on the pulse of what’s happening in the industry. We chat with customers, monitor social media, follow breaking news and more to stay up-to-date on developments in the mobile proximity marketing world. So, we’ve decided to...

Mobile Proximity Messaging Best Practices

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that doesn’t motivate a user to take action is a wasted impression and will effect your results negatively. ShopAdvisor has run several national proximity campaigns as well...

Observations on the Future of Content at AMMC 2016

“Content is still king.” Those words were said repeatedly at the Magazine Publisher’s Association conference Feb 1 and 2 in NYC, a long held proposition no one would dispute at face value.  But of course we’re not talking about all content. Content without appropriate...