About ShopAdvisor

ShopAdvisor's Mission

ShopAdvisor provides media/publishers, brands, retailers, agencies, ad-tech and mall operators with an end-to-end mobile proximity marketing platform. ShopAdvisor also provides real-time, contextualized shopper, content, product and location data with deep data analytics, which power personalized and compelling shopping experiences that bring consumers from their smartphones to the store -- aka "clicks to bricks."

ShopAdvisor's platform continually collects contextualized shopper, product and location data and applies deep data analytics to deliver each consumer a uniquely personalized and compelling shopping experience that spans from the point of discovery on their mobile device into the store.

Management Team

Jeff Papows, CEO

Jeff Papows

Jeff has a proven history of success in both emerging companies and large complex publicly traded and global organizations. Jeff has led public offerings, four mergers, and consistently contributed to a high return on invested capital or market capitalization throughout his 30-year career. Jeff is widely credited for growing the industry dominant standard in web-based messaging as CEO of Lotus Corporation, and has also held senior management positions at Cognos, Software International and Cullinet Software.

Jeremy Daly, Chief Technology Officer

Jeremy Daly
Chief Technology Officer

Jeremy has over 18 years of experience in web-based and mobile software development. As an experienced entrepreneur and former digital agency owner, Jeremy has worked with clients such as NBC Universal, CVS pharmacy, Verizon Wireless, and many more to design and build custom applications to integrate with their web and mobile platforms. Jeremy has a strong product management background and has led techonology teams at several startups that have built scalable, cloud-based applications for both B2B and B2C companies.

Bill McLaughlin, VP Marketing

Bill McLaughlin
SVP Sales & Marketing

Bill has more than 30 years of strategic technology marketing and communications experience. Bill spent the first 12 years of his career in marketing and communications positions with two of first major independent software technology companies. Bill was a founding partner of one of the first agencies – Lois Paul and Partners -- to specialize in serving the nascent and fast growing high technology market. During this time the firm grew from 20 people with just over $2M in revenues to nearly 200 employees with over $20M in annual revenues. In 2001 the agency was purchased by Fleishman Hillard, one the world’s largest public relations agencies. Bill stayed on with agency through June 2015 as its executive vice president, leading the company through two significant recessions and a successful expansion into the healthcare market. Bill’s clients ranged from multi-billion dollar publicly held companies to venture-funded startups. Under his guidance dozens achieved market leadership positions and highly successful liquidity outcomes.

Denyse Sullivan, Director of Finance

Denyse Sullivan
Director of Finance

As ShopAdvisor's Director of Finance, Denyse is responsible for managing the company's day-to-day finances, budgeting, forecasting and financial reporting. She also oversees the company’s operations policies and procedures. Denyse has more than 15 years of financial management experience spanning private and public companies. She has expertise in Sarbanes Oxley compliance, GAAP-compliant revenue management, implementing financial information systems and financial statement preparation for public company results reporting. Prior to joining ShopAdvisor, Denyse held a leading role in finance at a specialty brand of FleishmanHillard, an Omnicom Group company.

Board of Directors

Carolyn Parent

Carolyn Parent

Carolyn is a leader in building digital and mobile communications data solution organizations, with more than 20 years of experience as a successful entrepreneur, sales leader, and team builder for small, mid-cap, and Fortune 500 private and public companies. She is directing the mobile safety communications firm’s expansion into corporate enterprise security – serving many industries including global media corporations, sports and entertainment venues as well as healthcare facilities.

Rob Soni

Rob Soni

Whether as founder, CEO or investor, Rob has helped launch and build more than 30 successful start-up businesses across a range of technologies.

Bob Davoli

Bob Davoli

Bob has more than 30 years of experience in the high technology industry. His ability to identify and motivate founding teams has been an essential ingredient of his investment success.